“Identity made simple for developers”

Founded: 2013 in Washington, USA

Category: Cybersecurity

Primary office: Bellevue, WA

Core technical team: Bellevue, WA

Status: Private

Employees: 475

Amount raised: $214 million  (6 rounds – May 20, 2019)


  • Highly customizable, developer-centric identity management platform
  • A web-scale cloud solution that includes APIs and tools enabling developers to eliminate the friction of authentication and authorization of their applications and APIs



  • Valuation – $1 billion (2019)
  • Revenue – $79.4 million/year (2018)



  • International expansion – Bellevue, Buenos Aires, London, Sydney, Tokyo
  • Doubling customer growth and revenue year-over-year
  • Secures billions of logins annually  – over 2,000 enterprise customers, securely authenticate 2.5 billion logins per month, prevented more than 1.3 million malicious logins
  • 99.9% uptime over past year (Oct 2019)
  • 94% of customers implement Auth0 in less than one month
  • Distributed to over 70 countries,
  • Assisted in defining specifications for tools such as OpenID Connect and JSON web tokens
  • Named to Forbes 2019 prestigious list of top private global technology companies



  • B2C – CIAM – for client customers
    • Auth0 Customer Identity Management
    • Modern customer identity management solution for business to customer (B2C) organizations
    • Benefits – improved marketing, increase brand loyalty with better conversion, boost revenue with new user acquisition, secure customer identity with state-of-the-art technology
    • Improved conversion rate through advanced analytics, marketing integrations, social profile enrichment, progressive profiling, and advertisment retargeting
    • Rich user experience through personalization (customized recommendations) and scalability
  • B2B – for client business partners
    • Easier identity management for business partners
    • Integration, frictional single sign on across client products and adaptive authentication with multi-factor authentications and anomaly detection
    • Client focuses on their value rather than developing complex identity management system
    • Various compliance and certifications (see below)
    • Enterprise federation made easy (connecting with AD, SAML, Ping, Azure, etc.)
  • B2E – for client employees
    • Increase productivity, collaboration, efficiency and security in client’s organization with a consolidate identity
    • Increased collaboration efficiency and productivity
    • Use of open standards
    • Single sign on (access multiple applications with a single sign on)
    • Use pre-defined rules for access control and manage user profiles using the Auth0 management API
    • Federated identity


  • Partner program – new solutions and technology partners from the U.S., Canada, South America, Europe
  • Launch of partner portal
  • Links to numerous enterprise systems (e.g., AWS)


  • Substantial expertise in identity management at scale
  • Clear vision of company role – identity management across devices and software stacks within digital transformation market
  • Comprehensive, developer-friendly documentation enabling training program
  • Identity-as-a-service
  • Security ethos, exemplified by bug bounty program



  • Auth0 universal identity platform. Attributes include:
    • Extensibility (customization)
    • Simple APIs (authenticate and authorize apps and APIs with any identity provider running on any stack on any device or cloud)
    • User centered (customizable, enterprise-ready login/registration)
    • Standard protocols
    • Software development kits (SDKs) (provides SDKs for all popular web, mobile and native platforms)
    •  Analytics
    • Multifactor authentication
    • Device agnostic
    • Scalable and reliable
    • Single sign on
    • Cloud hybrid
    • Social login
  • Support teams located in over 30 countries
  • Management team brings substantial industry and domain expertise
  • Identity platform supports single sign on, universal login, breached passwords detection, user management, multifactor authentication, passwordless, machine to machine and wordpress


  • Contributes to open source software
  • Compliant with standards-based protocols including OpenID Connect, OAuth 2, and LDAP
  • Supports compliance with regulatory requirements – SOC2 (an auditing procedure that ensures secure management of data), GDPR (General Data Protection Regulation) and HIPAA (Health Insurance Portability and Accountability Act), for example
  • Client application can be hosted on Auth0 cloud, in the client’s cloud or on-premises in the client’s data center
  • Free initial use of Auth0


  • Product attributes that simplify identity (authentication and authorization) for developers
  • Availability of platform with guaranteed service level agreement
  • Agnostic with regards to devices and software stacks
  • Support developer through adaptability, high performance, time to market, agnostic with regards to device and software stack

Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely

  1. Increase value by being responsible and accountable for creating and making visible the quantifiable benefits the company delivers its stakeholders, including customers, partners, investors, members of the company’s value chain, society, and others
  2. Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
  3. Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales
  4. Increase market share by selling products and services that the target market perceives to be better than available alternatives
  5. Increase sales by adapting products and services to each market
  6. Increase demand by using scientific and technological advances to develop innovative products and services
  7. Increase demand by meeting or exceeding international product and service standards to overcome barriers to trade and position company as a world-class quality supplier
  8. To increase value, attain stakeholders’ trust by improving cybersecurity of the company and the players it works with
  9. Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace