Dada-JD Daojia – Global SERS

“Click Dada, deliver quickly and professionally”

Founded: June 2014 in Shanghai, China

Category: E-commerce, logistics & supply chain

Primary office: Shanghai, China

Core technical team: Shanghai, China

Status: Private

Employees: 1001-5000

Amount raised: $950 million (6 rounds – August, 2018)

OVERVIEW

Combines China’s largest localized online-to-offline (O2O) supermarket platform (Dada) with the country’s largest crowdsourced delivery network (JD-Daojiao)
China’s leading on-demand logistics and omni-channel ecommerce firm
Mission: To bring people everything on demand

PERFORMANCE METRICS

ACHIEVEMENTS

Dada Express
- Basic delivery services
- “Bangmai & Bangsong” – pick up and deliver documents and parcels for users
- “Daimai” – buy goods on users’ behalf

Online marketplace (providing wide range of products and services)
Mobile app (IOS & Android), online, and Wechat mini program (location based advertisements)
Affiliate marketing

Online and offline retail and logistics
Use a crowdsourcing model (idle human resources) to solve last-mile delivery
Apply artificial intelligence, big data analysis and cloud computing to build intelligent local real-time distribution networks
Extensive online system testing (Binary Star) to optimize system and reduce risks
“Smart Logistics” that balances supply and demand services, improving route planning in the face of traffic congestion

Assets

Powerful shareholder and partner: JD – China’s leading online direct sales company and the country’s largest Internet company by revenue (delivery within an hour)
CEO/Founder, Philip Kuai, with professional experience in logistics and supply chain
“Cangqiong” big data platform and underlying technologies
Partners with large and popular brands (Walmart, Pepsi, Sam’s Cub, MINISO, Metro, 7/11, etc.)
Easy and highly secured payment platform – JD pay
User-friendly omni-channel platform for easy click, order, and buy

Processes

Advertisements are Location Based
Purchase recommendations (based on customer feedback)
High value orders are all completed by highly trusted couriers (“Credit Knights”) to ensure safe and speedy delivery
Incentive mechanisms to attract couriers
GPS tracking available for all carriers
Frequent service platform upgrades to improve customer experience
Issue cash coupons for first users
Convenient payment methods – JD pay, cash on delivery, Walmart gift card, etc.

Priorities

Provide speedy grocery delivery service to consumers
Diversify product offerings
Increase partnerships
Improve big data platform and artificial intelligence to provide better products and services
IPO
Expand to small and medium-sized cities in China

Sell online using a variety of online and offline promotional channels to increase the number of new customers and the retention rate of existing customer
Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace
Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales