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“Click Dada, deliver quickly and professionally” |
Founded: June 2014 in Shanghai, China
Category: E-commerce, logistics & supply chain Primary office: Shanghai, China Core technical team: Shanghai, China Status: Private Employees: 1001-5000 Amount raised: $950 million (6 rounds – August, 2018) |
OVERVIEW
PERFORMANCE METRICS
ACHIEVEMENTS
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Sells
- Dada Express
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- Basic delivery services
- “Bangmai & Bangsong” – pick up and deliver documents and parcels for users
- “Daimai” – buy goods on users’ behalf
Channels
- Online marketplace (providing wide range of products and services)
- Mobile app (IOS & Android), online, and Wechat mini program (location based advertisements)
- Affiliate marketing
Competencies
- Online and offline retail and logistics
- Use a crowdsourcing model (idle human resources) to solve last-mile delivery
- Apply artificial intelligence, big data analysis and cloud computing to build intelligent local real-time distribution networks
- Extensive online system testing (Binary Star) to optimize system and reduce risks
- “Smart Logistics” that balances supply and demand services, improving route planning in the face of traffic congestion
Resources
Assets
- Powerful shareholder and partner: JD – China’s leading online direct sales company and the country’s largest Internet company by revenue (delivery within an hour)
- CEO/Founder, Philip Kuai, with professional experience in logistics and supply chain
- “Cangqiong” big data platform and underlying technologies
- Partners with large and popular brands (Walmart, Pepsi, Sam’s Cub, MINISO, Metro, 7/11, etc.)
- Easy and highly secured payment platform – JD pay
- User-friendly omni-channel platform for easy click, order, and buy
Processes
- Advertisements are Location Based
- Purchase recommendations (based on customer feedback)
- High value orders are all completed by highly trusted couriers (“Credit Knights”) to ensure safe and speedy delivery
- Incentive mechanisms to attract couriers
- GPS tracking available for all carriers
- Frequent service platform upgrades to improve customer experience
- Issue cash coupons for first users
- Convenient payment methods – JD pay, cash on delivery, Walmart gift card, etc.
Priorities
- Provide speedy grocery delivery service to consumers
- Diversify product offerings
- Increase partnerships
- Improve big data platform and artificial intelligence to provide better products and services
- IPO
- Expand to small and medium-sized cities in China
Assertions That Best Describe What the Company Did to Scale Early, Rapidly & Securely
- Sell online using a variety of online and offline promotional channels to increase the number of new customers and the retention rate of existing customer
- Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
- Increase demand of products and services by combining two or more resources in a way that the value created from them exceeds the sum of the value created from each resource separately
- Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace
- Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content, quality messaging, and the delivery and returns process to increase sales
References
- Dada-JD Daojia website. https://about.imdada.cn/
- Owler. 2020. Dada-JD Daojia. https://www.owler.com/company/daojia
- CrunchBase.2020. Dada-JD Daojia. https://www.crunchbase.com/organization/dada-jd-daojia#section-funding-rounds
- 1.5 million orders delivered in 2 hours, Dada-JD Daojia set fresh delivery and sales records on Singles Day https://finance.yahoo.com/news/1-5-million-orders-delivered-123000222.html
- Renaissance capital. 2020. Chinese delivery platform Dada Nexus files for an estimated $500 million US IPO https://www.nasdaq.com/articles/chinese-delivery-platform-dada-nexus-files-for-an-estimated-%24500-million-us-ipo-2020-05-12
Contributors
- Mengya Chen