Ginger

 

“One mobile app for all life’s challenges”

Founded:2011, San Francisco, California, USA

Category: Health

Primary office: San Francisco, USA

Core technical team: San Francisco, USA

Status: Private

Employees: 251-500

Amount raised: $220.7 million (10 rounds – 2021)

OVERVIEW

  • On-demand mental health support
  • Instant access to mental healthcare for million people and employees across the globe.
  • Therapy and psychiatry services are available to customers in US only

 

PERFORMANCE METRICS

  • Revenue: 50-100 million
  • Valuation: $ 1.1 billion (2021)

 

ACHIEVEMENTS

  • Raised $ 100 million in funding (2021)
  • Joined the Cigna network of providers to offer on-demand healthcare services to 14 Cigna behavioral healthcare customers (2021) Added 300 new clients in 2020.
  • Tripled its revenue and headcount (2020)
  • Acquired Livebetter, fellow digital mental-wellness company (2020)
  • Recognized by The World Economic Forum as a Technology Pioneer
  • Acquired Pipette, mobile health startup (2012)

Market Offers

  • 7/24/365 days per year, access to on demand personalized mental healthcare services.
  • Ginger for Business: Mental healthcare services to employees of different companies around the world
  • Access to behavioral healthcare coaching, accessibility to licensed therapists and psychiatrists, meditation, relationships advice, self-improvement coaching etc.
  • Self-care content library

Channels

  • User-friendly online and mobile Apps (IOS & Android)
  • Market via social media sites, including Medium, LinkedIn, Twitter, Instagram, Facebook.
  • Employers, health plans, partner networks

Competencies

  • A new business model integrates internet, virtual platform and mental healthcare services.
  • Use data science and virtual delivery to provide immediate mental health support to anyone at anytime.
  • Use big data, and information technology to provide insights regarding the employees and CEOs perspective on mental health.

Resources

Assets

  • Reached a strategic partnership with Cigna network which gave access to a market of 14 million customers nationwide.
  • Virtual platform is supported by proprietary technology that’s built on the world’s largest mental health data set.
  • A team of certified therapists, coaches and psychiatrists that enables customers to get the appropriate level of care
  • Virtual mental health tools

Processes

  • Mobile enabled virtual healthcare platform

Priorities

  • Improve patients experience without undermining care navigation.
  • Collaborate with government payers and non-profits to reach to new patients that otherwise would not be able to access its services.
  • Expand partnerships with health companies whose offices extend overseas