Globality – Global SERS

“The Best Service Provider at the Right Price for any Project”

Founded: 2015 in Menlo Park, USA

Category: Artificial Intelligence

Primary office: Menlo Park, CA (USA)

Core technical team: Menlo Park, USA

Status: Private

Employees: 150

Amount raised: $172.3 million (4 rounds – January 2019)

OVERVIEW

Globality leverages on machine learning and artificial intelligence to provide an online Business-to-Business (B2B) marketplace to help companies strategically match their enterprise service and project procurement needs – such as HR, IT, Marketing, Legal, Consulting, etc. – with the right service providers, consisting of small to medium scaled businesses
Uses Natural Language processing to create a project brief based on client’s business requirement specified through integration with its AI-driven platform – GLO. The platform also provides diverse, timely and merit-based recommendations with competitive pricing to aid client’s decision.

PERFORMANCE METRICS

ACHIEVEMENTS

Glo – Smart sourcing (Brief- Matching-proposal- Selection) – uses natural language processing to better define the scope of each client’s project’s specific requirements; supports comparison of multiple service providers focusing on finding the best provider at the right price

Highly secured and encrypted multi-layered enterprise interface/platforms/technologies
Scalable platform technologies with resilience and security
A large and growing Project knowledge database across Project development life cycle – enables speedy matching of service needs with providers
Corporate culture emphasizing information security – security policy informed by Globality’s core values, code of conduct and business ethics

Assets

Globality platform – multilayered secure architecture
Founders- Joel Hyatt and Lior Dielgo- both serial entrepreneurs of disruptive companies
Large global network of service professionals and providers (17,000 providers and 800,000 professionals) – vetted providers; ability to bring in existing suppliers onto Globality platform
Strategic partnerships e.g. HSBC, WebEnertia (Silicon-valley Digital Advertising agency)
Leverages Amazon Web Services to support scaling and rapid deployment

Processes

Online and Mobile app-enabled platforms (including Web, iOS, Android)
AI-driven merit-based comparisons of proposals
User-feedback and co-creation through reviews, ratings and recommendations to aid future selections
Integrated single-payment system
Extensive cybersecurity including secure architecture; authentication, authorization and auditing; encryption; secure software development life cycle; ongoing security assessments and testing
Infrastructure as code (IaC) – enables launching of entire infrastructure in under an hour

Priorities

Increase value by arranging and directing a community comprised of groups that are external and internal to the company and connect everything needed to scale.
Develop and sell products that address a problem, job to be done or a need that is shared by a large and growing number of individuals and organizations in various regions to increase sales.
Increase demand by using scientific and technological advances to develop innovative products and services
Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
Increase sales by applying big-data analytics to produce information about users, suppliers and customers
Increase value by forming good opportunities, combining external and internal resources, and operating across borders to raise capital
Continuously improve the user interfaces and applications that directly influence the entirety of the customer experience including personalized content and quality messaging to increase sales
To increase value, attain stakeholders’ trust by improving cybersecurity of the company and the players it works with
Increase market share by applying digital technology to brand, market, sell, and service customers more cost-effectively than competitors
Increase the company’s value by continuously seeking and receiving funding to support the company’s plan to scale and improve its image in the marketplace